privacy policy

Effective Date: August 28, 2025

True Eye Center of Keller (“we,” “us,” “our”) respects your privacy. This Privacy Policy explains what we collect, how we use it, who we share it with, and how to contact us.

Information We Collect

• Contact & Account Info: name, email address, phone number, appointment preferences, and messages you send us.
• Scheduling & Patient Intake Info: details you submit through forms or links we provide (e.g., appointment requests, insurance carrier, notes). Protected health information, if any, is handled under our Notice of Privacy Practices provided at the office.
• SMS Opt-In Data: your mobile number, opt-in status, and messaging preferences.
• Device & Usage Data: IP address, browser type, pages viewed, time on site, referring URLs, and cookie/analytics data.
• Payment/Order Info (if applicable): limited details necessary to process purchases (processed by our payment provider).

How We Use Information

• Provide services (scheduling, reminders, follow-ups, customer support).
• Send communications you request or consent to (e.g., appointment reminders, two-way messaging, occasional promotions).
• Operate, secure, and improve our website and services (analytics, debugging, fraud prevention).
• Comply with legal obligations and enforce our terms.

Sharing of Information

We do not sell personal information. We share information only with:

• Service Providers: companies that help us run our practice and website (e.g., patient-forms/EHR platforms, SMS providers and carriers, scheduling tools, hosting/IT, analytics). They may access information solely to perform services for us and must protect it.
• Legal/Safety: if required by law or to protect our rights, patients, or the public.
• Required SMS Disclosure: Mobile information will not be shared with third parties/affiliates for marketing/promotional purposes. (This includes your SMS opt-in data and phone number.)

Your Choices

• SMS: Text STOP to cancel at any time. Text HELP for assistance. Message frequency varies. Message and data rates may apply.
• Email: Use the unsubscribe link in any email we send.
• Cookies/Analytics: You may adjust browser settings to limit or block cookies. Some site features may not work without them.
• Access/Update: Contact us to review or update your information.

Data Retention & Security

We retain information only as long as necessary for the purposes above or as required by law. We use reasonable administrative, technical, and physical safeguards to protect information.

Children’s Privacy

Our website is not directed to children under 13. If we learn we have collected personal information from a child under 13 online, we will delete it.

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